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Friday 19 April 2019
Derbyshire Healthcare NHS Foundation Trust
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Trust wins national award for staff flu campaign

Photo of Daniel Mortimer, Richard Eaton and Dr Patrick Cadigan at the Flu Fighter Awards
NHS Employers chief executive Daniel Mortimer, Derbyshire Healthcare communications manager Richard Eaton and cardiologist Dr Patrick Cadigan at the Flu Fighter Awards

We have won a national award for the innovative way we communicated with staff to encourage take-up of the flu vaccination during the 2017-18 flu season.

At the Flu Fighter Awards on 24 April 2018, organised by NHS Employers, Derbyshire Healthcare won in the 'most innovative flu fighter campaign' category.

The Trust's campaign was singled out for the way it used academic research and local data to create an evidence-based approach. This resulted in the flu vaccinations being promoted as part of the wider winter health agenda. Staff were urged to be 'winter warriors' and the campaign used a visual identity based on the TV series Game of Thrones.

As a result of the hard work of the Trust's flu team, there was a 12% increase in clinical staff getting vaccinated.

The category was judged by Dr Patrick Cadigan, a cardiologist and former Registrar at the Royal College of Physicians.